2017 Deliverability Benchmark Report [pdf]

Reaching the inbox has always been a challenge. Mailbox providers seek to protect their mailbox users and provide the best possible inbox experience, so they have strong restrictions in place on both what is accepted and whether it is placed in the inbox or in the spam folder. Due to these restrictions, globally, one in five messages does ... Read More »

6th Mar 2018

Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. Other major email marketing priorities include optimizing the email creation workflow, exploring interactive email functionality, and ... Read More »

5th Mar 2018

AOL and Yahoo merge could impact your email delivery and MTA

A few weeks ago, AOL reported that AOL and Yahoo will come together under the OATH umbrella and merge with the Yahoo email infrastructure to serve both brands. This happened on 20 February 2018, and now all the AOL recipient domains’ MX, including the following, will point to ... Read More »

5th Mar 2018

9 Experts Weigh in on Email Metrics that Matter

The killer feature of email marketing is the metrics. However, just looking at open rates and click rates each month, noting they’ve gone up or down but not using the data to learn and change means you’re missing out. So what should you do instead? I’ve asked 9 email marketing experts to share how you can get more ... Read More »

5th Mar 2018

Product Emails That Rock

Nearly every app needs account activations, welcome and onboarding messages, account and security alerts, and even humble password resets, but how they’re implemented can vary widely. Today I’d like to share a few examples of really effective product emails and dive into why they work so well. continue ... Read More »

8th Feb 2018

Email Marketing Mistakes that Drive Us Crazy

There are many pitfalls in email marketing, but some are easier to avoid than others. We recently polled some of our colleagues about their biggest inbox annoyances: SENDING TOO MANY EMAILS One of my biggest pet peeves is an overzealous sending frequency, which seems to happen more often with retailers. Sure, they ... Read More »

8th Feb 2018

What’s the Difference Between Mobile-Friendly, Responsive, and Hybrid Email Design?

The world has fully embraced mobile email. More than half of all email opens worldwide are now on mobile devices, and 40% of consumers say that their mobile phone is their primary device for checking email. We also know that developing email for mobile isn't always straightforward, and all the different mobile email ... Read More »

8th Feb 2018

Email Marketing Trends 2018

In this email marketing trends guide, you can get just that. Unique insights from some of the UK’s leading industry experts. Experienced views that will help you refocus your strategy and kick-start your planning. 16 Email marketing experts give their views and examples of the future of e-mail marketing. ONE. Increased Regulations. ... Read More »

16th Jan 2018

2018 ESP Satisfaction Report

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change ... Read More »

16th Jan 2018

A How-To Guide on Embedding HTML5 Video in Email

This article will teach you how to embed HTML5 video so that it can be played in email clients that support video in email, specifically Apple Mail, iOS 10 and the Samsung email client. It will also cover various fallback techniques so that alternate content is displayed in the clients that cannot play video. Click here to see the ... Read More »

16th Jan 2018