8 brilliant email examples from Cyber Monday 2017

Design and strategy inspiration from the biggest send day of the year. As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) ... weiterlesen »

5th Dec 2017

Consumer email tracker 2017

The average number of email addresses they have is 2.6. Of those polled, 27 have one, up from 23% last year. 26% have one address for both personal and marketing emails from brands they trust — down from 36% last year. And 225% have different email addresses for personal and marketing. Among the respondents, 46% check their email ... weiterlesen »

5th Dec 2017

Feeding The Monster: Just How Big Is The Email Service Market?

It happens about once a month -- a firm called Transparency Market Research issues a press release, promising to reveal big findings about the email business. The release itself contains just enough to tidbits for a reporter to want more. We inquired once, and were promptly hounded by email to buy the report. continue ... weiterlesen »

5th Dec 2017

Should I be Concerned with Text and Image Ratio in Email?

You have enough to worry about. With accessibility, interactive, GDRP and more in the immediate future, the last thing we want to stress over is text and image ratio. But that’s exactly what we do! Unfortunately, there’s not a blanket answer that encompasses everyone. But we can determine where it does and doesn’t make ... weiterlesen »

5th Dec 2017

EMAIL NEWSLETTER DESIGN BEST PRACTICES: HTML VS. PLAIN TEXT

First of all, let’s get this out of the way. It’s extremely rare you will get a truly plain text email from a business.  What Is HTML? Hypertext markup language (HTML) is a computer language that enables us to communicate with web browsers and email servers. We can’t talk to browsers or email servers in ... weiterlesen »

5th Dec 2017

Why You Need Email Brand Guidelines and What to Put in Them

Print and web design doesn’t translate smoothly—or sometimes, at all—to email design. That’s because: Email rendering is much more complex than print and web, and includes the need to consider email image blocking Marketing teams have the opportunity for interactive email ... weiterlesen »

20th Nov 2017

6 Data-Backed Holiday Emails to Send This Season

Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. Shoppers are already searching for gift ideas and hunting for hot deals, so now's the time to create amazing email campaigns that get your registers ringing. To be successful, you'll have to go beyond emailing a ... weiterlesen »

20th Nov 2017

3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000 visitors ... weiterlesen »

20th Nov 2017

Halloween Email Campaign Tips

Halloween is all about motion, whether it’s bats, ghosts and witches flying, kids trick-or-treating, lights flickering, candles glowing in spooky mansions … and we were glad to see marketers incorporating movement into their emails. The Halloween email below is a great example because the animation is subtle but on ... weiterlesen »

29th Oct 2017

Email marketing trends 2018

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from ... weiterlesen »

29th Oct 2017