Why You Need Email Brand Guidelines and What to Put in Them

Print and web design doesn’t translate smoothly—or sometimes, at all—to email design. That’s because: Email rendering is much more complex than print and web, and includes the need to consider email image blocking Marketing teams have the opportunity for interactive email ... Подробнее »

20th Nov 2017

6 Data-Backed Holiday Emails to Send This Season

Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. Shoppers are already searching for gift ideas and hunting for hot deals, so now's the time to create amazing email campaigns that get your registers ringing. To be successful, you'll have to go beyond emailing a ... Подробнее »

20th Nov 2017

3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000 visitors ... Подробнее »

20th Nov 2017

Halloween Email Campaign Tips

Halloween is all about motion, whether it’s bats, ghosts and witches flying, kids trick-or-treating, lights flickering, candles glowing in spooky mansions … and we were glad to see marketers incorporating movement into their emails. The Halloween email below is a great example because the animation is subtle but on ... Подробнее »

29th Oct 2017

Email marketing trends 2018

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from ... Подробнее »

29th Oct 2017

2017 Email Event Promotion Microstudy

A peer-to-peer study by associations for associations. Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events. They invest a lot of time, energy and resources into planning and marketing live events. Most associations use email marketing as the primary communication ... Подробнее »

9th Oct 2017

Your Pre-send Email Testing Checklist

Most email marketers share the same nightmare–it’s not getting up in front of a conference room only to discover they’re in their underwear, or even realizing that they’re in a pit full of snakes… The real nightmare for an email marketer is sending out an email with an obvious error! We’ve all been ... Подробнее »

9th Oct 2017

Email Marketing benchmarks summary and tips

We see emails every day. But few manage to make an impact and imprint on our memory. It's not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amounts of data. That’s why even the savviest marketers can get stuck – especially ... Подробнее »

3rd Oct 2017

5 Effective Email Notifications from Pinterest and LinkedIn

As a user of modern applications and services, you’ve almost certainly interacted with a variety of email notifications. These messages alert you when your post was shared on a social network, remind you to take a key step in activating your account for a productivity tool, or ask you to approve a scheduled bill payment from your ... Подробнее »

3rd Oct 2017

Getting GDPR consent & opt-in

Email marketing list growth is getting harder with GDPR consent and new ePrivacy regulation. But all is not lost, research points the way to getting the best of all worlds. Using the right method both GDPR compliance and continued strong email list growth are possible. Article 4(11) of GDPR sets a high bar for consent. ... Подробнее »

3rd Oct 2017