Email Marketing Trends 2018

In this email marketing trends guide, you can get just that. Unique insights from some of the UK’s leading industry experts. Experienced views that will help you refocus your strategy and kick-start your planning. 16 Email marketing experts give their views and examples of the future of e-mail marketing. ONE. Increased Regulations. ... Подробнее »

16th Jan 2018

2018 ESP Satisfaction Report

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change ... Подробнее »

16th Jan 2018

A How-To Guide on Embedding HTML5 Video in Email

This article will teach you how to embed HTML5 video so that it can be played in email clients that support video in email, specifically Apple Mail, iOS 10 and the Samsung email client. It will also cover various fallback techniques so that alternate content is displayed in the clients that cannot play video. Click here to see the ... Подробнее »

16th Jan 2018

Christmas Email Template Ideas with 15+ Inspirational Examples

Christmas is just around the corner and the Christmas fever is spreading around! Let’s be honest - the holiday season means shopping. It's the best time of the year to boost your sales. Do you know that this year shoppers plan to spend 51% of their holiday shopping budget online? And that the 2017 Holiday season ... Подробнее »

13th Dec 2017

8 brilliant email examples from Cyber Monday 2017

Design and strategy inspiration from the biggest send day of the year. As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) ... Подробнее »

5th Dec 2017

Consumer email tracker 2017

The average number of email addresses they have is 2.6. Of those polled, 27 have one, up from 23% last year. 26% have one address for both personal and marketing emails from brands they trust — down from 36% last year. And 225% have different email addresses for personal and marketing. Among the respondents, 46% check their email ... Подробнее »

5th Dec 2017

Feeding The Monster: Just How Big Is The Email Service Market?

It happens about once a month -- a firm called Transparency Market Research issues a press release, promising to reveal big findings about the email business. The release itself contains just enough to tidbits for a reporter to want more. We inquired once, and were promptly hounded by email to buy the report. continue ... Подробнее »

5th Dec 2017

Should I be Concerned with Text and Image Ratio in Email?

You have enough to worry about. With accessibility, interactive, GDRP and more in the immediate future, the last thing we want to stress over is text and image ratio. But that’s exactly what we do! Unfortunately, there’s not a blanket answer that encompasses everyone. But we can determine where it does and doesn’t make ... Подробнее »

5th Dec 2017

EMAIL NEWSLETTER DESIGN BEST PRACTICES: HTML VS. PLAIN TEXT

First of all, let’s get this out of the way. It’s extremely rare you will get a truly plain text email from a business.  What Is HTML? Hypertext markup language (HTML) is a computer language that enables us to communicate with web browsers and email servers. We can’t talk to browsers or email servers in ... Подробнее »

5th Dec 2017

Why You Need Email Brand Guidelines and What to Put in Them

Print and web design doesn’t translate smoothly—or sometimes, at all—to email design. That’s because: Email rendering is much more complex than print and web, and includes the need to consider email image blocking Marketing teams have the opportunity for interactive email ... Подробнее »

20th Nov 2017