Product Emails That Rock

Nearly every app needs account activations, welcome and onboarding messages, account and security alerts, and even humble password resets, but how they’re implemented can vary widely. Today I’d like to share a few examples of really effective product emails and dive into why they work so well. continue ... Leer Más »

8th Feb 2018

Email Marketing Mistakes that Drive Us Crazy

There are many pitfalls in email marketing, but some are easier to avoid than others. We recently polled some of our colleagues about their biggest inbox annoyances: SENDING TOO MANY EMAILS One of my biggest pet peeves is an overzealous sending frequency, which seems to happen more often with retailers. Sure, they ... Leer Más »

8th Feb 2018

What’s the Difference Between Mobile-Friendly, Responsive, and Hybrid Email Design?

The world has fully embraced mobile email. More than half of all email opens worldwide are now on mobile devices, and 40% of consumers say that their mobile phone is their primary device for checking email. We also know that developing email for mobile isn't always straightforward, and all the different mobile email ... Leer Más »

8th Feb 2018

Email Marketing Trends 2018

In this email marketing trends guide, you can get just that. Unique insights from some of the UK’s leading industry experts. Experienced views that will help you refocus your strategy and kick-start your planning. 16 Email marketing experts give their views and examples of the future of e-mail marketing. ONE. Increased Regulations. ... Leer Más »

16th Jan 2018

2018 ESP Satisfaction Report

40% of firms that send more than 100 million emails a month have been with their current primary ESP for more than five years. In contrast, only 10% of the firms that send 10 to 50 million emails a month say the same thing. High revenue also signals a low propensity for change: Only 6% of companies that pull in $1 billion expect to change ... Leer Más »

16th Jan 2018

A How-To Guide on Embedding HTML5 Video in Email

This article will teach you how to embed HTML5 video so that it can be played in email clients that support video in email, specifically Apple Mail, iOS 10 and the Samsung email client. It will also cover various fallback techniques so that alternate content is displayed in the clients that cannot play video. Click here to see the ... Leer Más »

16th Jan 2018

Christmas Email Template Ideas with 15+ Inspirational Examples

Christmas is just around the corner and the Christmas fever is spreading around! Let’s be honest - the holiday season means shopping. It's the best time of the year to boost your sales. Do you know that this year shoppers plan to spend 51% of their holiday shopping budget online? And that the 2017 Holiday season ... Leer Más »

13th Dec 2017

8 brilliant email examples from Cyber Monday 2017

Design and strategy inspiration from the biggest send day of the year. As anyone who works in the wonderful world of email knows, Cyber Monday is kind of like our Super Bowl. In fact, this year's event ended up being the biggest online shopping day in history, with sales up 16.9% over 2016. That kind of pressure (and opportunity) ... Leer Más »

5th Dec 2017

Consumer email tracker 2017

The average number of email addresses they have is 2.6. Of those polled, 27 have one, up from 23% last year. 26% have one address for both personal and marketing emails from brands they trust — down from 36% last year. And 225% have different email addresses for personal and marketing. Among the respondents, 46% check their email ... Leer Más »

5th Dec 2017

Feeding The Monster: Just How Big Is The Email Service Market?

It happens about once a month -- a firm called Transparency Market Research issues a press release, promising to reveal big findings about the email business. The release itself contains just enough to tidbits for a reporter to want more. We inquired once, and were promptly hounded by email to buy the report. continue ... Leer Más »

5th Dec 2017