2017 Email Event Promotion Microstudy

A peer-to-peer study by associations for associations. Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events. They invest a lot of time, energy and resources into planning and marketing live events. Most associations use email marketing as the primary communication ... Leer Más »

9th Oct 2017

Your Pre-send Email Testing Checklist

Most email marketers share the same nightmare–it’s not getting up in front of a conference room only to discover they’re in their underwear, or even realizing that they’re in a pit full of snakes… The real nightmare for an email marketer is sending out an email with an obvious error! We’ve all been ... Leer Más »

9th Oct 2017

Email Marketing benchmarks summary and tips

We see emails every day. But few manage to make an impact and imprint on our memory. It's not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amounts of data. That’s why even the savviest marketers can get stuck – especially ... Leer Más »

3rd Oct 2017

5 Effective Email Notifications from Pinterest and LinkedIn

As a user of modern applications and services, you’ve almost certainly interacted with a variety of email notifications. These messages alert you when your post was shared on a social network, remind you to take a key step in activating your account for a productivity tool, or ask you to approve a scheduled bill payment from your ... Leer Más »

3rd Oct 2017

Getting GDPR consent & opt-in

Email marketing list growth is getting harder with GDPR consent and new ePrivacy regulation. But all is not lost, research points the way to getting the best of all worlds. Using the right method both GDPR compliance and continued strong email list growth are possible. Article 4(11) of GDPR sets a high bar for consent. ... Leer Más »

3rd Oct 2017

7 Personalisation Trends All Marketers Need to Know

On the heels of launching the first-ever Retail Personalization Index, our ongoing analysis of the Sailthru 100 brands has surfaced seven significant trends affecting retailers, regardless of how successfully they’ve been investing in improvements to their customer experience and personalization to date. continue ... Leer Más »

18th Sep 2017

Marketer’s Field Guide to Gmail, Outlook, and Yahoo! [PDF]

Read the guide to discover: How the world’s largest mailbox providers filter spam. Different inbox productivity features and how they can affect your email marketing campaigns. Which services each webmail provider has for marketers and how to sign-up for each one. What Gmail, Outlook.com, and Yahoo require for authentication, DNS, ... Leer Más »

18th Sep 2017

How focus on value proposition in testing led to a 66% increase in event registrations from email

With 25 years’ experience in running The Global Leadership Summit, the marketing team was working with what they “thought” they knew about attendees. When they began testing, however, they realized that their customers could still surprise them.

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12th Sep 2017

Changes to data governance will impact your business

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations come into place in 2018 and you need to start ... Leer Más »

12th Sep 2017

How to Build an Interactive Quiz in Email

Email on Acid sent a fun interactive email for the 4th of July featuring a "choose your adventure" format where the reader had a choice of sending an email without testing on Email on Acid or after testing. There were a few tricks in the email such as a ticking clock, but at the core the email uses a "quiz format" ... Leer Más »

6th Sep 2017