Latest News

Jun 22nd How to Use Stories to Sell Like Crazy In Your Email Marketing-Infographic

Whether you use stories from customer testimonials, your own company origin story, or parables, you can capture the imagination of your email subscribers by using story in your marketing. This will allow your emails will stand out from all the other messages in your subscriber’s inboxes. Here are ways you can use stories in your ... Read More »

Jun 19th The hitchhiker’s guide to email testing

So you’ve mastered the A/B subject line test. You know exactly what character count gets you a 0.0001% uplift in opens. So, what now? Every day, I am grateful for the Internet, the ability to search for anything and get a clear answer. Well, almost clear. The point I am trying to make is there is more to testing than just subject ... Read More »

Read Latest Tweets