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Apr 26th New feature released: subscriber details relocation

The essential feature is to either Move or Copy subscriber details from one initial list to another master list.  For example, perhaps you have a new subscriber from website news signup form, and you want every time new a subscriber sign-up you will be able automatically added details to a specific List A (as fresh leads) ... Read More »

Apr 22nd Email subject line length, emojis, and preheaders: what the benchmark data shows

Some of the most common questions I hear these days concern various aspects of subject lines. After the “From” name, subject lines and preheaders are the key components for standing out in busy inboxes. Digital marketers ask me, “What is the average email subject line length?” “Are other brands optimizing ... Read More »

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