For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path
, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days. Despite this, however, only 51% of the UK’s top ecommerce brands
are reportedly sending dedicated welcome emails. Similarly, just 26% use customer names in a first email, while 11% personalise their interactions further.
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Friday, May 26, 2017