Almost a fifth of companies in the marketing and advertising sector would go out of business if they were to be hit by a fine for non-compliance of the new GDPR legislation. 

The General Data Protection Regulation (GDPR) comes into force in less than one year and covers everything from a consumer’s ‘right to be forgotten’ to data breach notification and accountability. At the heart of the reform in how companies must handle customer data is a fine, standing at €20m or 4% of an company's global revenue, if they are found to be falling foul.

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Tuesday, June 6, 2017







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