Gone are the days when digital marketers would send the same generic email blast to their subscribers. Now, every savvy digital marketer knows that segmenting their email marketing list is key to running successful email campaigns. In fact, many customers have come to expect this high level of personalization. A report from AgilOne found that 79 percent of U.S. consumers expected personalized experiences with the brands they shopped with and that 50 percent expected them to remember their past purchases.

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Monday, June 19, 2017

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