So you’ve mastered the A/B subject line test. You know exactly what character count gets you a 0.0001% uplift in opens. So, what now? Every day, I am grateful for the Internet, the ability to search for anything and get a clear answer. Well, almost clear. The point I am trying to make is there is more to testing than just subject lines or the colours of the call to actions in an email. Getting inspiration for your testing is, on the other hand, a sometimes difficult task.

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Monday, June 19, 2017







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