GDPR, or the General Data Protection Regulation, is on the way! Mark the date in your calendar; 25th May 2018. You may have heard a lot of talk about what GDPR is and how it affects your marketing operations, here we'll break it all down to short actionable steps.

What is GDPR?

The GDPR is a set of guidelines set out by the European Union, or EU, to give consumers a bigger say in how companies collect and use their data, with the aim to make it completely uniform across the EU. As mentioned above, these will come into play on the 28th May 2018.

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Tuesday, July 11, 2017







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