Marketers increasingly choose animated GIFs to create email communications. But how can you use them in a fun, useful, different way than usual? Here are 15 ideas (plus a bonus) to experiment with right away. We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. But animated GIFs are not just decorative: they can serve various purposes, such asillustrating a product’s features, do some storytelling about its origins, describing how software works, or creating the illusion of a runway.

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Friday, July 14, 2017

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