Take this test: Go to your inbox and select the last 10 emails you received from your favorite brands. How many have you actually interacted with? And if you put them side by side, do they all look the same? While email remains the digital marketing king from an ROI standpoint, many organizations are taking this channel for granted. Instead of embracing the opportunity to take full power and control of this cost-effective channel, they are settling for churning out the same generic messages over and over – but the beauty of marketing is that it’s never too late!

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Monday, July 17, 2017

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