A peer-to-peer study by associations for associations.

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events. They invest a lot of time, energy and resources into planning and marketing live events. Most associations use email marketing as the primary communication channel to promote and drive online event registration. While marketers can measure their success by comparing previous year metrics, they aren’t able to measure performance against their peers.

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Monday, October 9, 2017

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