Halloween is all about motion, whether it’s bats, ghosts and witches flying, kids trick-or-treating, lights flickering, candles glowing in spooky mansions … and we were glad to see marketers incorporating movement into their emails.

The Halloween email below is a great example because the animation is subtle but on message for both the content and the brand. It’s fail-safe, too. Animation is a great attention-getter once the email is opened. But, if it somehow doesn’t work, the email still must deliver the message.

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Sunday, October 29, 2017







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