Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. Shoppers are already searching for gift ideas and hunting for hot deals, so now's the time to create amazing email campaigns that get your registers ringing. To be successful, you'll have to go beyond emailing a $5 holiday coupon to every subscriber. We dug through a lot of holiday data, and we can tell you that consumers have high expectations this year.

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Monday, November 20, 2017

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