Print and web design doesn’t translate smoothly—or sometimes, at all—to email design.
- Email rendering is much more complex than print and web, and includes the need to consider email image blocking
- Marketing teams have the opportunity for interactive email elements and other progressive enhancements—which have to be balanced with the need for fallbacks to ensure graceful degradation
- Email attention spans are short because it’s generally just a gateway to a landing page where conversions and longer interactions happen
Monday, November 20, 2017