Print and web design doesn’t translate smoothly—or sometimes, at all—to email design.

That’s because:

  • Email rendering is much more complex than print and web, and includes the need to consider email image blocking
  • Marketing teams have the opportunity for interactive email elements and other progressive enhancements—which have to be balanced with the need for fallbacks to ensure graceful degradation
  • Email attention spans are short because it’s generally just a gateway to a landing page where conversions and longer interactions happen

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Monday, November 20, 2017

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