20 Exit-Intent Popup Examples for Small Online Businesses

The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal. Our experiments show that an exit-intent popup converts new subscribers into customers more effectively than a popup that appears immediately you ... Read More »

14th May 2017

3 Keys to Understanding Email Rendering on Android

Google’s Android operating system currently holds over 60% of the market share of mobile and tablet devices. That’s a lot! The second most popular mobile operating system is Apple’s iOS, which has 33% of the market.

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1st May 2017

Новая функция: Автоматизированный Перенос и Синхронизация Подписчиков

Существенной особенностью функции является переместить или скопировать данные подписчика из одного исходного списка в другой основной список. Например, возможно, у вас поток ... Read More »

26th Apr 2017

Email subject line length, emojis, and preheaders: what the benchmark data shows

Some of the most common questions I hear these days concern various aspects of subject lines. After the “From” name, subject lines and preheaders are the key components for standing out in busy inboxes. Digital marketers ask me, “What is the average email subject line length?” “Are other brands optimizing ... Read More »

22nd Apr 2017

Warming up an IP address: Data and timing

IP warming, IP whitelisting, IP ramp-up: You’ve probably heard these terms bandied around from time to time and wondered what they refer to. Well, they’re largely all referring to the same thing – the process of gradually increasing the volume of email sent on a dedicated IP address (typically a new one) over time to ... Read More »

22nd Apr 2017

3 Embarrassing Subject Line Mistakes to Avoid

Subject lines are incredibly powerful. That’s because they are one of the first things that subscribers look at when they receive an email and are trying to decide whether to open it. The subject line is second only to your sender name in importance, as you’d expect with a permission-based channel like email. continue ... Read More »

19th Apr 2017

37 Email Marketing Stats That Will Make You Want to Start Email Marketing Right Now

With advertisers and marketers spending increasing amounts of revenue on mobile marketing and native advertising it’s easy to overlook the power, reach and immediate impact of email marketing. Often the perception with email marketing is that a high degree of both technical and marketing knowledge is necessary to be a good marketer. ... Read More »

18th Apr 2017

6 Rules to Follow When A/B Testing Your Email

Every audience is different, period. One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more by split testing your content, incentives, time of send and more. The options are exponential on what you can test, but that doesn’t mean you should! In this ... Read More »

4th Apr 2017

How to design accessible email newsletters

This guideline will build on our accessibility thinking and show you our principles for designing accessible email newsletters that can be used by everyone. In the UK, around 18% of the population are impaired in some way. Approximately 1/3 are temporarily impaired due to illness, injury or situation. And situational impairments ... Read More »

28th Mar 2017

7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)

I get it: You can’t please everyone. People opt out of emails. That’s how it is. It’s not you, it’s them (scratch that: it is them). Jokes aside, improving customer retention is a real concern for many businesses. According to InsightSquared, it can cost you anywhere from 5-25 ... Read More »

16th Mar 2017