2017 Email Stats (According to Adobe)

This week Adobe posted their third-annual Consumer Email Report. It was a self-reported survey of 1,007 white collar individuals who probably got paid for their time to speak to someone about something that nobody loves talking about. But, because there is some statistical significance in the numbers, who are we to knock them? ... Read More »

5th Sep 2017

Email Marketing and The BCC: Better Ways To Verify Assured Delivery

The BCC is probably something you don’t normally think about in reference to marketing or transactional email. Chances are if you spent any time in marketing, you probably don’t use BCC for one to many communications—and, in reality, you shouldn’t. If you Google “BCC and email marketing,” you’ll ... Read More »

5th Sep 2017

10 Email Subject Lines That Drive Sales

Many marketers fret over the body copy of the emails they’re going to send and don’t think enough about email subject lines. It goes without saying that the body copy is important — it would be foolish to claim otherwise — but what good is beautiful content if a buyer never opens the email to see ... Read More »

5th Sep 2017

UK data protection laws to be overhauled

Britons could obtain more control over what happens to personal information under proposals outlined by the government. Citizens will be able to ask for personal data, or information posted when they were children, to be deleted. The proposals are part of an overhaul of UK data protection laws drafted under Digital Minister, ... Read More »

8th Aug 2017

The New Yahoo! Mail and How to Target It

Yahoo! Mail released an update two weeks ago that came with a new UI, a few new features and some performance improvements. Yahoo! Mail also made some tweaks on how they process CSS as well. The significant change is that the new Yahoo! Mail no longer strips display:none styles when applied inline.You should note that since ... Read More »

7th Aug 2017

Subscription Form Issues & Spamhaus

Recently, Spamhaus started cracking down on potential "list bombing" activity. In layman's terms, spammers write scripts to find web pages with forms. Then, they go ahead and start submitting email addresses to unknowing subscribers. In other words, someone goes and opts MY email address into YOUR optin ... Read More »

31st Jul 2017

How a top consultant for Google, Disney and IBM uses email marketing

When it comes to email marketing, Chris Brogan has his own day of the week. The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca-Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend. continue ... Read More »

31st Jul 2017

Interactive email content: 5 ideas to get marketers started

Take this test: Go to your inbox and select the last 10 emails you received from your favorite brands. How many have you actually interacted with? And if you put them side by side, do they all look the same? While email remains the digital marketing king from an ROI standpoint, many organizations are taking this channel for granted. ... Read More »

17th Jul 2017

The New Yahoo! Mail and How to Target It

Yahoo! Mail released an update two weeks ago that came with a new UI, a few new features and some performance improvements. Yahoo! Mail also made some tweaks on how they process CSS as well. The significant change is that the new Yahoo! Mail no longer strips display:none styles when applied inline. You should note that since ... Read More »

17th Jul 2017

15 Unique Ways to Use Animated GIFs in Email

Marketers increasingly choose animated GIFs to create email communications. But how can you use them in a fun, useful, different way than usual? Here are 15 ideas (plus a bonus) to experiment with right away. We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. ... Read More »

14th Jul 2017