Should I be Concerned with Text and Image Ratio in Email?

You have enough to worry about. With accessibility, interactive, GDRP and more in the immediate future, the last thing we want to stress over is text and image ratio. But that’s exactly what we do! Unfortunately, there’s not a blanket answer that encompasses everyone. But we can determine where it does and doesn’t make ... Read More »

5th Dec 2017


First of all, let’s get this out of the way. It’s extremely rare you will get a truly plain text email from a business.  What Is HTML? Hypertext markup language (HTML) is a computer language that enables us to communicate with web browsers and email servers. We can’t talk to browsers or email servers in ... Read More »

5th Dec 2017

Why You Need Email Brand Guidelines and What to Put in Them

Print and web design doesn’t translate smoothly—or sometimes, at all—to email design. That’s because: Email rendering is much more complex than print and web, and includes the need to consider email image blocking Marketing teams have the opportunity for interactive email ... Read More »

20th Nov 2017

6 Data-Backed Holiday Emails to Send This Season

Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. Shoppers are already searching for gift ideas and hunting for hot deals, so now's the time to create amazing email campaigns that get your registers ringing. To be successful, you'll have to go beyond emailing a ... Read More »

20th Nov 2017

3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000 visitors ... Read More »

20th Nov 2017

Halloween Email Campaign Tips

Halloween is all about motion, whether it’s bats, ghosts and witches flying, kids trick-or-treating, lights flickering, candles glowing in spooky mansions … and we were glad to see marketers incorporating movement into their emails. The Halloween email below is a great example because the animation is subtle but on ... Read More »

29th Oct 2017

Email marketing trends 2018

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as 'important' or 'very important' to their organization. Yet competition in the inbox for attention from ... Read More »

29th Oct 2017

2017 Email Event Promotion Microstudy

A peer-to-peer study by associations for associations. Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events. They invest a lot of time, energy and resources into planning and marketing live events. Most associations use email marketing as the primary communication ... Read More »

9th Oct 2017

Your Pre-send Email Testing Checklist

Most email marketers share the same nightmare–it’s not getting up in front of a conference room only to discover they’re in their underwear, or even realizing that they’re in a pit full of snakes… The real nightmare for an email marketer is sending out an email with an obvious error! We’ve all been ... Read More »

9th Oct 2017

Email Marketing benchmarks summary and tips

We see emails every day. But few manage to make an impact and imprint on our memory. It's not surprising, since running a successful email marketing campaign calls for both creativity and the analytical know-how to make sense of ever-growing amounts of data. That’s why even the savviest marketers can get stuck – especially ... Read More »

3rd Oct 2017