Email Design: Are You Ready to Begin Composing Your Holiday Email Templates?

With just a little more than 10 weeks left in the countdown to Cyber Monday, and consumers holiday shopping earlier each year, it’s clearly time to begin thinking about your holiday messages.   In fact, we’ve already begun seeing a few holiday-themed emails hit our inboxes, so it’s time to ... Read More »

22nd Sep 2016

25 Simple Ways to Grow Your Email List

Your email marketing database degrades by about 22.5% every year. Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it's your job to make sure you're constantly ... Read More »

15th Sep 2016

How to design an e-commerce newsletter — Eye tracking study

Although the conversion rate of newsletters is a subject of many debates, there is very little written on the topic of its design. Some say that pictures and illustrations is what sells, others that it’s all about convincing copy and heaps of information. We decided to find out by testing the newsletters of some of the biggest ... Read More »

11th Sep 2016

5 Quick Tips: Getting Email Subscribers

Growing your email list is an important part of your business, are you taking advantage of all the different ways to capture on gaining new subscribers? Here is just a handful of the best practices you can use to grow your list of opt-ins. How To Get Newsletter Subscribers … #1 – Provide an incentive Give them a ... Read More »

11th Sep 2016

Email Marketing & Millennials: Do We Think Email Sucks?

Ever since Mark Zuckerberg declared “we don’t think that a modern messaging system is going to be email” it set the email marketing sphere into a frenzy. Are social media messaging apps like Whatsapp, Facebook, and Snapchat going to be the fatal blow to the email lists we have worked so hard on growing and nurturing ... Read More »

7th Sep 2016