The Wild West of Bounce Codes and Deliverability

Before getting into the meat of bounce codes, let’s review the basics. There are two basic bounce that RFC 1893 defines (and in case you didn’t know, RFC’s are the standards that describe internet technologies and are maintained by the IETF, also check out RFC 5248): Transient bounces ... Read More »

31st Oct 2016

4 Kinds of Email Addresses That Are Damaging Your Deliverability

In love and in marketing, you have to learn to admit when a relationship isn't working—especially when the email subscribers you're attempting to woo are hurting your performance numbers. Email is a great medium for connecting with leads and customers. But when your list becomes bloated with bad addresses and inactive ... Read More »

7th Oct 2016

Yandex Webmail Testing: What You Need to Know

Launched in 1997, Yandex is a Russian multinational technology company specializing in Internet-related services and products, including email. Email on Acid is proud to announce that we support email testing in this client. The Yandex search engine boasts a huge market share of over 55% in Russia. They also have a large ... Read More »

5th Oct 2016

6 Creative Ways to Use Social Media in Your Email Campaigns

We’ve all seen articles toting claims like, “Email is Dead!” or “Marketing on Social Doesn’t Work.” Well folks, neither is dead and they aren’t going anywhere. For marketers, email will continue to be the key communication channel for acquiring leads and customers as you get a $39.40 return ... Read More »

5th Oct 2016

Gmail Update: Support for Embedded Styles and Media Queries has Arrived!

Gmail has just released a bevy of important updates to their email client, bringing it into the 21st century and enabling email developers everywhere to leave behind old tools and techniques. Earlier, we provided some analysis on the Gmail announcement. This blog details what we've found out now that the changes are ... Read More »

5th Oct 2016