8 Ways to Optimize Your Holiday Email Campaigns

RJMetrics found that November and December drive 30% more E-Commerce revenue than other months. Coincidence? Absolutely not. November and December encapsulate more holidays than any other months combined. This generates 50-100% more revenue from Black Friday to Christmas than any other shopping days throughout the year. continue ... Read More »

22nd Nov 2016

The Best Black Friday and Cyber Monday Email Campaigns

Black Friday and Cyber Monday are crucial dates on every marketer’s calendar as email accounts for 25% of online transactions. Adobe calculated that shoppers spent $2.74 billion online on Black Friday and $3.07 billion on Cyber Monday. With this type of money on the line and the competition for consumers’ attention ... Read More »

22nd Nov 2016

Blacklists 101: What They Are and How They Work

It’s that time of year again. Marketers are planning for the holidays; looking at how they can drive more revenue through email. It’s very common to see people mailing a little deeper into their files than they normally do, in an effort to reengage the people who haven’t purchased or interacted in a while. It’s ... Read More »

22nd Nov 2016

Content is Still King

Content is still the single most important factor when it comes to get your mail delivered. If your subscribers don't like your content, they'll unsubscribe or, worse, report your message as spam. If the ISPs don't like you're content, the message will be sent to the junk folder or, worse, rejected. continue ... Read More »

22nd Nov 2016