Email Benchmark: Results by Email Frequency

Email Frequency. This is a topic that hits home with many email marketers. What is the ideal email frequency? Am I sending too much or not enough email? How do I find the right balance of providing emails to engage and inform my audience without overwhelming or annoying them? We dove head first into nearly 2 billion emails sent in 2015 ... Read More »

6th Dec 2016

Best Black Friday Email Campaigns 2016

Last year we pointed out some of retail’s best Black Friday email campaigns and there were some really creative ideas. This year, retailers have started as early as November 1st to get customers ready for Black Friday deals. Amazon, for example, sent out a countdown email to Black Friday deals. While the email ... Read More »

6th Dec 2016

The Ultimate Guide to Web Fonts

Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for ... Read More »

6th Dec 2016