How to design accessible email newsletters

This guideline will build on our accessibility thinking and show you our principles for designing accessible email newsletters that can be used by everyone. In the UK, around 18% of the population are impaired in some way. Approximately 1/3 are temporarily impaired due to illness, injury or situation. And situational impairments ... Read More »

28th Mar 2017
7 Advanced Ways to Reduce Email Unsubscribe Rates (+ Swipe to Steal)

I get it: You can’t please everyone. People opt out of emails. That’s how it is. It’s not you, it’s them (scratch that: it is them). Jokes aside, improving customer retention is a real concern for many businesses. According to InsightSquared, it can cost you anywhere from 5-25 ... Read More »

16th Mar 2017
Webinar: State of Email 2017

SparkPost’s VP of Deliverability, Kate Nowrouzi, and 250ok’s founder and CEO, Greg Kraios, discuss the importance of having a solid understanding of your role, the email sender, in an ever-evolving email environment. Discover helpful tips to guide you in understanding what you can and can’t see from the sending ... Read More »

16th Mar 2017