New feature released: subscriber details relocation

The essential feature is to either Move or Copy subscriber details from one initial list to another master list.  For example, perhaps you have a new subscriber from website news signup form, and you want every time new a subscriber sign-up you will be able automatically added details to a specific List A (as fresh leads) ... Read More »

26th Apr 2017
Email subject line length, emojis, and preheaders: what the benchmark data shows

Some of the most common questions I hear these days concern various aspects of subject lines. After the “From” name, subject lines and preheaders are the key components for standing out in busy inboxes. Digital marketers ask me, “What is the average email subject line length?” “Are other brands optimizing ... Read More »

22nd Apr 2017
Warming up an IP address: Data and timing

IP warming, IP whitelisting, IP ramp-up: You’ve probably heard these terms bandied around from time to time and wondered what they refer to. Well, they’re largely all referring to the same thing – the process of gradually increasing the volume of email sent on a dedicated IP address (typically a new one) over time to ... Read More »

22nd Apr 2017
3 Embarrassing Subject Line Mistakes to Avoid

Subject lines are incredibly powerful. That’s because they are one of the first things that subscribers look at when they receive an email and are trying to decide whether to open it. The subject line is second only to your sender name in importance, as you’d expect with a permission-based channel like email. continue ... Read More »

19th Apr 2017
37 Email Marketing Stats That Will Make You Want to Start Email Marketing Right Now

With advertisers and marketers spending increasing amounts of revenue on mobile marketing and native advertising it’s easy to overlook the power, reach and immediate impact of email marketing. Often the perception with email marketing is that a high degree of both technical and marketing knowledge is necessary to be a good marketer. ... Read More »

18th Apr 2017
6 Rules to Follow When A/B Testing Your Email

Every audience is different, period. One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more by split testing your content, incentives, time of send and more. The options are exponential on what you can test, but that doesn’t mean you should! In this ... Read More »

4th Apr 2017