A Guide to Sending Brilliant Ecommerce Welcome Emails

Despite today's focus on personalisation, the majority of online retailers out there are still sending generic, undifferentiated marketing emails. Why? Because most digital marketing channels have always had low variable costs (i.e. it doesn't cost much more to send 1000 emails than to send one); consequently, ... Read More »

26th May 2017
10 examples of welcome emails of varying quality from online retailers

For brands, a welcome email is the perfect way to make one. In fact, according to a study by Return Path, users who read one welcome email will go on to open at least 40% of emails from the same brand in the following 180 days.  Despite this, however, only 51% of the UK’s top ecommerce brands are reportedly ... Read More »

26th May 2017
10 examples of highly effective welcome emails

One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list, you want to welcome them to the group with an inviting email. A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future ... Read More »

26th May 2017
Digital Design Trends You Need To Use in 2017

Many factors influence the latest digital design trends; from new design instruments and software, to new design approaches. It’s tough keeping up with the Joneses’. We have compiled a list of design observations to make it easy for you to stay on trend in 2017. Bring these trends into your email campaigns, website design, ... Read More »

26th May 2017
How Growth Marketing Can Improve Your Email Metrics

Every individual of an organization is responsible for its growth, from the email marketer who creates the campaigns to the engineer who manages the systems that send them. The popularity of “growth marketing” strategy illustrates this desire to accelerate business, but what is growth marketing and how can it be applied to ... Read More »

14th May 2017
20 Exit-Intent Popup Examples for Small Online Businesses

The exit-intent dialog box gives you an additional chance to re-engage with a visitor when he/she is about to leave your website. You might stop them from exiting by offering a signup deal. Our experiments show that an exit-intent popup converts new subscribers into customers more effectively than a popup that appears immediately you ... Read More »

14th May 2017
3 Keys to Understanding Email Rendering on Android

Google’s Android operating system currently holds over 60% of the market share of mobile and tablet devices. That’s a lot! The second most popular mobile operating system is Apple’s iOS, which has 33% of the market.

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1st May 2017