How to Use Stories to Sell Like Crazy In Your Email Marketing-Infographic

Whether you use stories from customer testimonials, your own company origin story, or parables, you can capture the imagination of your email subscribers by using story in your marketing. This will allow your emails will stand out from all the other messages in your subscriber’s inboxes. Here are ways you can use stories in your ... Read More »

22nd Jun 2017

The hitchhiker’s guide to email testing

So you’ve mastered the A/B subject line test. You know exactly what character count gets you a 0.0001% uplift in opens. So, what now? Every day, I am grateful for the Internet, the ability to search for anything and get a clear answer. Well, almost clear. The point I am trying to make is there is more to testing than just subject ... Read More »

19th Jun 2017

4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success

Gone are the days when digital marketers would send the same generic email blast to their subscribers. Now, every savvy digital marketer knows that segmenting their email marketing list is key to running successful email campaigns. In fact, many customers have come to expect this high level of personalization. A report from AgilOne ... Read More »

19th Jun 2017

It’s the Email Difference! Transactional vs. Commercial Emails

The line between transactional and commercial emails sometimes can be ambiguous, but both laws and industry best practices for deliverability require that some aspects, like opt-in and unsubscribe, be treated in very specific ways depending upon the message type. That’s why the team at SparkPost has created ... Read More »

6th Jun 2017

17% of marketing and advertising agencies would go under if hit with a GDPR fine

Almost a fifth of companies in the marketing and advertising sector would go out of business if they were to be hit by a fine for non-compliance of the new GDPR legislation.  The General Data Protection Regulation (GDPR) comes into force in less than one year and covers everything from a consumer’s ‘right to ... Read More »

6th Jun 2017