Subscription Form Issues & Spamhaus

Recently, Spamhaus started cracking down on potential "list bombing" activity. In layman's terms, spammers write scripts to find web pages with forms. Then, they go ahead and start submitting email addresses to unknowing subscribers. In other words, someone goes and opts MY email address into YOUR optin ... Read More »

31st Jul 2017

How a top consultant for Google, Disney and IBM uses email marketing

When it comes to email marketing, Chris Brogan has his own day of the week. The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca-Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend. continue ... Read More »

31st Jul 2017

Interactive email content: 5 ideas to get marketers started

Take this test: Go to your inbox and select the last 10 emails you received from your favorite brands. How many have you actually interacted with? And if you put them side by side, do they all look the same? While email remains the digital marketing king from an ROI standpoint, many organizations are taking this channel for granted. ... Read More »

17th Jul 2017

The New Yahoo! Mail and How to Target It

Yahoo! Mail released an update two weeks ago that came with a new UI, a few new features and some performance improvements. Yahoo! Mail also made some tweaks on how they process CSS as well. The significant change is that the new Yahoo! Mail no longer strips display:none styles when applied inline. You should note that since ... Read More »

17th Jul 2017

15 Unique Ways to Use Animated GIFs in Email

Marketers increasingly choose animated GIFs to create email communications. But how can you use them in a fun, useful, different way than usual? Here are 15 ideas (plus a bonus) to experiment with right away. We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. ... Read More »

14th Jul 2017

3 Things to Check Before You Send Your Next Campaign

When it comes to deliverability, many marketers take a reactive approach. Too often, deliverability only becomes subject of attention when things go wrong, like a drop in deliverability rates or decreased open rates. Rather than troubleshooting causes for deliverability issues when it’s already too late, taking a proactive approach ... Read More »

12th Jul 2017

What to Do If You’ve Been Blacklisted

Your worst deliverability nightmare, realized: You’ve been blacklisted. While this can negatively impact your ability to reach your subscriber’s inbox, it’s not the end of the world—if you take active steps to address it. Being blacklisted is more common than you might think. In our 2017 State of Email ... Read More »

12th Jul 2017

GDPR - What Email Marketers need to know

GDPR, or the General Data Protection Regulation, is on the way! Mark the date in your calendar; 25th May 2018. You may have heard a lot of talk about what GDPR is and how it affects your marketing operations, here we'll break it all down to short actionable steps. What is GDPR? The GDPR is a set of guidelines set out by the ... Read More »

11th Jul 2017

How to Get the First 1,000 E-Mail Subscribers

A vast majority of the most famous Internet marketers ask for your e-mail address for a precious giveaway. Their posts also highlight the importance of a massive list of e-mail subscribers. Many brands offer serious discounts for subscribing to their e-mail newsletter. Should an e-mail address be so important that brands ask for ... Read More »

11th Jul 2017