Why You Need Email Brand Guidelines and What to Put in Them

Print and web design doesn’t translate smoothly—or sometimes, at all—to email design. That’s because: Email rendering is much more complex than print and web, and includes the need to consider email image blocking Marketing teams have the opportunity for interactive email ... Read More »

20th Nov 2017

6 Data-Backed Holiday Emails to Send This Season

Consumers are getting ready to deck the halls, which means they're getting ready to spend, spend, spend. Shoppers are already searching for gift ideas and hunting for hot deals, so now's the time to create amazing email campaigns that get your registers ringing. To be successful, you'll have to go beyond emailing a ... Read More »

20th Nov 2017

3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their newsletter with a simple email popup. Our average subscription rate is 5.9%. In other words, out of 10,000 visitors ... Read More »

20th Nov 2017