Product Emails That Rock

Nearly every app needs account activations, welcome and onboarding messages, account and security alerts, and even humble password resets, but how they’re implemented can vary widely. Today I’d like to share a few examples of really effective product emails and dive into why they work so well. continue ... Read More »

8th Feb 2018
Email Marketing Mistakes that Drive Us Crazy

There are many pitfalls in email marketing, but some are easier to avoid than others. We recently polled some of our colleagues about their biggest inbox annoyances: SENDING TOO MANY EMAILS One of my biggest pet peeves is an overzealous sending frequency, which seems to happen more often with retailers. Sure, they ... Read More »

8th Feb 2018
What’s the Difference Between Mobile-Friendly, Responsive, and Hybrid Email Design?

The world has fully embraced mobile email. More than half of all email opens worldwide are now on mobile devices, and 40% of consumers say that their mobile phone is their primary device for checking email. We also know that developing email for mobile isn't always straightforward, and all the different mobile email ... Read More »

8th Feb 2018